We developed the brand identity and creative campaign for the relaunch of Comfort, introducing the new platform Next Level Fresh. The campaign brings the feeling of freshness to life, uplifting audiences and putting joy back into everyday clothing and fabrics.

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A bespoke typeface, Comfort Display, was created to reflect both the fluidity of the product and the human warmth inherent in the brand. Alongside the typeface, we developed a complete identity system and visual world designed to support the brand across campaigns and platforms for years to come.