Expedia
Made To Travel
Travel unlocks experiences, be that great adventures or restorative chill, and Expedia is the brand that's ‘Made To Travel’. The new global design system works on two key pillars: authentic real photography shot from the lens of the traveler, and a directional graphic system that takes you to that exact geo location inspired by the golden age of travel.Launching the world we collaborated with photographers from around the world to perfectly capture that authentic moment, and established a unique set of principles that could be used for the brand across every touchpoint moving forwards.
Agency → Anomaly
Partners → Expedia Internal Creative, Unreasonable Studios, Anivers Role → Design, Art Direction, Illustration, Animation directionLaunch → 2023Awards → AICP
Expedia's extensive sponsorship of global sporting events allowed to us create a series of promotions through the 'Made To Travel' platform. The idents created bookend all types of sporting events in North America. Using our newy established iconography language based on the Expedia brand mark, our illustrations were bought to life through animation showing a glimpse of how travel and sport go hand in hand. Sound design further helped us bring these two worlds together.
© Michael Bow 2026
Expedia
Made To Travel
Travel unlocks experiences, be that great adventures or restorative chill, and Expedia is the brand that's ‘Made To Travel’. The new global design system works on two key pillars: authentic real photography shot from the lens of the traveler, and a directional graphic system that takes you to that exact geo location inspired by the golden age of travel.Launching the world we collaborated with photographers from around the world to perfectly capture that authentic moment, and established a unique set of principles that could be used for the brand across every touchpoint moving forwards.
Agency → Anomaly
Partners → Expedia Internal Creative, Unreasonable Studios, Anivers Role → Design, Art Direction, Illustration, Animation directionLaunch → 2023Awards → AICP
Expedia's extensive sponsorship of global sporting events allowed to us create a series of promotions through the 'Made To Travel' platform. The idents created bookend all types of sporting events in North America. Using our newy established iconography language based on the Expedia brand mark, our illustrations were bought to life through animation showing a glimpse of how travel and sport go hand in hand. Sound design further helped us bring these two worlds together.
© Michael Bow 2026
Expedia
Made To Travel
Travel unlocks experiences, be that great adventures or restorative chill, and Expedia is the brand that's ‘Made To Travel’. The new global design system works on two key pillars: authentic real photography shot from the lens of the traveler, and a directional graphic system that takes you to that exact geo location inspired by the golden age of travel.Launching the world we collaborated with photographers from around the world to perfectly capture that authentic moment, and established a unique set of principles that could be used for the brand across every touchpoint moving forwards.
Agency → Anomaly
Partners → Expedia Internal Creative, Unreasonable Studios, Anivers Role → Design, Art Direction, Illustration, Animation directionLaunch → 2023Awards → AICP
Expedia's extensive sponsorship of global sporting events allowed to us create a series of promotions through the 'Made To Travel' platform. The idents created bookend all types of sporting events in North America. Using our newy established iconography language based on the Expedia brand mark, our illustrations were bought to life through animation showing a glimpse of how travel and sport go hand in hand. Sound design further helped us bring these two worlds together.
© Michael Bow 2026