We led the rebrand for Good Energy, the UK’s leading 100% clean energy provider. Our goal was to create a flexible visual identity system that feels contemporary and sophisticated, while standing out within the energy market. At the heart of the system is a yellow symbol representing the Sun, the source of all energy.

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The new identity is clear and confident, reflecting Good Energy’s pragmatic, matter-of-fact tone, while retaining the brand’s charm and optimistic, human personality. The system is designed to work across all touchpoints, providing consistency and flexibility for years to come.