Travel unlocks experiences, be that great adventures or restorative chill, and Expedia is the brand that's made to Travel. The new global design system works on two key pillars: authentic real photography shot from the lens of the traveler, and a directional graphic system that takes you to that exact geo location inspired by the golden age of travel.

In our first round of creative we sourced thousands of images from around the world to perfectly capture that authentic moment, and established a unique set of principles that could be used for the brand across every touchpoint moving forwards.

Agency – Anomaly
Partners – Expedia Internal Creative, Unreasonable Studios, Anivers
Role – Design, Art Direction, Illustration, Animation direction
Launch – 2023
Awards - AICP