While at Wieden+Kennedy, I worked on campaigns promoting a range of initiatives for The Guardian and The Observer.

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For the ‘Reading the Riots’ series, I translated the Broken Britian metaphor defining the British riots into a striking visual that could run across print, digital, and promotional channels. Working with photographer Jonathan Knowles, we shot cut glass with a rifle and a timed camera to achieve the desired shattering effect — creating award winning imagery that was both literal and arresting, capturing the essence of the story in a single frame.